Elizabeth Regis

What are tariffs and how do they work?

Tariffs are on investors’ radar due to their impact on the economy and markets.

Now more than ever, tariffs are a key topic in the global economy. Not only do they affect inflation and corporate profitability, but they have also become tools for political negotiation.  

Since his campaign and now in his administration, Donald Trump has pushed for tariffs on imported goods from China, Canada, and Mexico, aiming to protect U.S. industry and reduce the trade deficit. However, these measures can have side effects such as trade tensions and rising consumer prices. 

🔹 What are tariffs? Tariffs are taxes imposed by governments on imported goods to make them more expensive and encourage the purchase of domestic products. They can also be used to generate revenue or as a political pressure strategy. 

🔹 How do they work? When a country imposes a tariff, the importing company pays the tax, either absorbing the cost or passing it on to the end consumer through higher prices. 

🔹 Impact on businesses: As production costs rise due to more expensive materials, companies often increase their product prices, affecting both businesses and consumers. 

In a nutshell, tariffs can benefit certain local industries but also make products more expensive and impact the global economy. Staying informed is key to making strategic financial decisions in response to these changes. 

Trade barriers: U.S. tariffs have risen significantly in recent years. 

Source: Capital Group

Economic Update: Rates, Tariffs, and Growth

The Fed, Trump, and global tensions shape the direction in the U.S., Europe, Asia, and LATAM.

Below are some key points that reflect the current economic landscape in different regions:

  • United States: The Fed’s minutes show that members require further inflation reduction before lowering rates again. Governor Michelle Bowman emphasized the need for more data confirming inflation progress. Meanwhile, President Trump announced the possibility of imposing 25% tariffs on imports of automobiles, semiconductors, and pharmaceuticals starting April 2.
  • Europe: Geopolitical tensions escalated after U.S. talks with Russia about a potential peace agreement in Ukraine, excluding Kyiv and the EU. In the UK, inflation reached 3% year-over-year, the highest in 10 months, surpassing the 2.8% expectation, driven by smaller drops in airline fares and higher fuel prices.
  • Japan: The economy accelerated in Q4 2024 with an annualized growth of 2.8%, surpassing the 1% forecast, driven by higher consumer spending and increased CAPEX. Exports in January grew 7.2% year-over-year, led by the automotive sector oriented toward the U.S.
  • China: President Xi Jinping reaffirmed his support for the private sector and urged companies to “show their talent.” The People’s Bank kept the one-year reference rate at 3.10% and the five-year rate at 3.60%.
  • Mexico: The Bank of Mexico reported that international reserves reached $232.724 billion, the highest level since 1995. However, the growth forecast for the year was revised down to 0.6% (from 1.2%) due to lower consumption and private investment. Preliminary figures indicate a 1.8% year-over-year growth in January, with only a 0.1% monthly increase.

These events and figures will be essential for understanding the current economic context and its possible repercussions. If you would like more information or wish to discuss how these factors might impact your investment strategies, we are at your disposal.


Weekly Summary Important Events in the Coming Weeks

  • In the U.S., the second revision of Q4 2024 GDP will be released on 02/27
  • In the U.S., the PCE inflation data, closely followed by the Fed, will be released on 02/28

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Key points on the Q4 2024 earnings season

The performance during the season has been encouraging, with corporate profits exceeding expectations.

With more than 75% of S&P 500 companies having reported their results, earnings grew 11% year-over-year, surpassing expectations and marking the fastest pace in three years.

Key data:

• 76% of companies beat estimates, with an aggregate growth of 7%.

• Excluding tech megacaps, earnings grew 20%, the fastest pace since 2022.

• Megacaps (MSFT, AAPL, GOOGL, META, AMZN) 27% annual growth, with profit margins close to 25%. NVIDIA will report on February 26, with expected growth of 72%.

• The P/E multiple premium of megacaps fell to 30%, below its five-year average (50%).

• AI dominated earnings calls, with tech companies projecting a 49% increase in CAPEX for 2025.

The corporate sector remains resilient, with AI as a key driver. However, the 14% earnings growth forecast for 2025 may face challenges amid a restrictive monetary environment and new trade tariffs.

Tech Megacap Earnings Growth Minus S&P 500 Earnings Growth Excluding Tech Megacaps

Source: JP Morgan

Trump’s new tariffs and inflation data: Key impacts.

New tariffs, rising inflation, and Fed policies shape the global economic outlook.

President Trump announced a 25% tariff on steel and aluminum imports from several countries, including Mexico, Canada, and Brazil. Meanwhile, U.S. inflation rose 0.5% month-over-month in January and 3.0% year-over-year, exceeding expectations. Jerome Powell reaffirmed that the Fed will not rush to cut rates anytime soon 
 
Global highlights: 

  • EU: Warned of countermeasures against new U.S. tariffs. 
  • Germany: Exports increased, but industrial production declined. 
  • UK: Unexpected 0.1% GDP growth in Q4 2024. 
  • Japan: Wholesale inflation reached 4.2%, the highest in seven months. 
  • China: Inflation saw its highest increase in five months, but manufacturing remains weak. 
  • Brazil: Adopting a cautious approach to U.S. tariffs; the services sector ended 2024 with weak performance. 
  • Mexico: Rate cuts may continue, while Moody’s warns of risks to the auto sector due to new tariffs. 

Markets will closely monitor the impact of these developments on global monetary policies and key industries. 


Important events in the coming weeks 

  • In the United States, the Fed minutes will be released on 02/19. 
  • In the United States, the Consumer Confidence report will be released on 02/21.  

Monitor 

U.S. inflation surprises in January: What does it mean for markets?

Core inflation rose to 3.3% year-over-year, with the shelter index as the largest contributor. 

The Consumer Price Index (CPI) increased 0.5% month-over-month in January, exceeding the 0.3% forecast. On an annual basis, headline inflation reached 3.0%, also above the 2.9% estimate. 

Key factors driving the increase: 

  • Shelter: +0.4% in January, accounting for nearly 30% of the monthly increase. The annual rise was 4.4%. 
  • Energy: +1.1% month-over-month, with gasoline rising +1.8%. 
  • Food: +0.4% month-over-month; egg prices surged 15.2% due to avian flu. 

Core inflation (excluding food and energy) increased 0.4% month-over-month and 3.3% year-over-year, exceeding estimates. Other notable increases were seen in auto insurance, recreation, and healthcare. 

What’s Next? 

Although inflation has cooled from its 2022 peaks, housing costs continue to exert pressure. Jerome Powell reiterated that the Fed is in no rush to cut rates, and markets now anticipate that the first-rate cut could be delayed until the second half of the year. 

Annual change (%) of the general and underlying consumer price index (CPI) (Core CPI) 

Source: US Bureau of Labor Statistics

Global economic perspectives: What you need to know this week

Global summary: U.S. employment, cuts in Mexico and Europe, and trade tensions.

This week’s global economic highlights:

United States: President Donald Trump temporarily suspended tariffs on Mexico and Canada, while the labor market shows signs of slowing down with 143,000 jobs created in January and an unemployment rate of 4.0%.

• Europe: Inflation in the Eurozone slightly increased to 2.5% year-over-year in January, while the Bank of England cut its rate to 4.5% and adjusted its growth forecast.

Asia: Japan is evaluating rate adjustments to reach its inflation target, and China is facing a tariff exchange with the U.S., impacting its energy and manufacturing sectors.

• Latin America: Mexico lowered its interest rate to 9.5%, supported by an improvement in inflation, and Argentina announced the end of its currency controls by 2026.

We invite you to follow our updates to stay informed about how these events may influence global economic and financial trends.


Key events in the coming weeks:

  • China: January inflation data to be released on 02/10
  • United States: January inflation data to be released on 02/12

Monitor

DeepSeek and Its Impact on the Artificial Intelligence Market

DeepSeek is revolutionizing AI with a more efficient and accessible model, generating significant interest. 

The recent announcement of DeepSeek has captured the attention of the technology and financial industries, signaling a potential disruption in the artificial intelligence and semiconductor sectors. This efficiency has fueled its rapid adoption, accelerating downloads of its application. Below, we highlight some key points. 

Key Highlights: 

Unprecedented efficiency: DeepSeek trains models with only $5 million and 2,000 GPUs, compared to the $100 million and 100,000 GPUs required by current industry leaders. 

Market impact: Following the announcement, NVIDIA and other leading players in the industry saw significant stock losses, reflecting a potential shift in market dynamics. 

Challenges ahead: From national security concerns to regulatory risks and cybersecurity threats, DeepSeek’s path is not without obstacles. 

While it is still early to assess its long-term impact, the evolution of DeepSeek raises key questions about the future of hardware and semiconductors in the AI industry.  

We remain attentive to exploring the implications of this breakthrough together. 

DeepSeek vs. ChatGPT comparison 

Source: Datacamp.com 

Economic perspectives: Key decisions and their global impacts. 

The impact of central bank decisions and global economic performance in early 2025. 

So far this year, global economies have shown mixed signals: 

  • United States: The Fed maintained the benchmark rate at 4.25%–4.5%, while Q4 2024 GDP grew 2.3%, marking a slowdown compared to previous quarters. 
     
  • Europe: The ECB cut the benchmark rate to 2.75% amid economic stagnation in the Eurozone. 
     
  • China: Manufacturing and services activity unexpectedly contracted, reinforcing expectations for new stimulus measures. 
     
  • Mexico: Exports grew 4.1% year-over-year in 2024, while Q4 2024 GDP declined by 0.6%, marking its first contraction since 2021. 

We invite you to analyze this data and consider its implications for your financial and strategic decisions. If you’d like more information or a detailed analysis, please feel free to contact us. 


Important events in the next weeks 

  • In the United States, the manufacturing ISM will be released on 02/03. 
  •  In the United States, employment data will be released on 02/07. 

Monitor 

Monetary Policy: The Fed Pauses, but the Market Expects Cuts 

The Federal Reserve holds its benchmark rate steady, but the market anticipates adjustments in 2025. 

As expected, the Federal Reserve (Fed) maintained its benchmark interest rate within the 4.25%-4.5% range. This decision marks a pause following three consecutive cuts since September 2024, totaling a one-percentage-point reduction. 

The Fed’s statement highlighted that economic activity continues to grow at a solid pace, while unemployment remains low and the labor market strong. However, inflation remains somewhat elevated, and the Fed omitted previous references to progress toward its 2% target. 

Looking ahead, markets are pricing in a 3.9% rate by the end of 2025, with a 61% probability of at least two quarter-point cuts this year. The first cut could come as soon as the June 18 meeting. 

We will continue monitoring the Fed’s decisions and their impact on the markets. If you’d like more information on how this policy could affect your financial strategies, feel free to reach out to us. 

Expectations for the Fed Funds Rate

Source: JP Morgan 

Global outlook: Economy and politics under new leadership.

Global Analysis: Politics, economy, and key trends in international markets.

The week was marked by the inauguration of Donald Trump as the 47th President of the United States. He signed executive orders on immigration, energy, and security and announced the possibility of implementing a 25% tariff on products from Canada and Mexico, set to take effect on February 1. 

On the economic front, there was a slight increase in unemployment insurance claims. Meanwhile, the Q4 2024 earnings season had a strong start, with S&P 500 companies reporting an initial 5% growth in sales and a 17% increase in profits.  

In other global markets: 

• Europe: The ECB is expected to announce a rate cut next week, while consumer sentiment shows improvement. 

• Japan: The Bank of Japan raised its benchmark rate to 0.5%, aligning with expectations. 

• China: The People’s Bank of China kept interest rates unchanged for the third consecutive month. 

• Mexico: Inflation fell to its lowest level since 2021, and the IMF revised its 2024 growth forecast upward. 

These developments highlight the importance of staying vigilant regarding key movements in global politics and economics. 


Important events in the coming weeks 

  • In the United States, the Fed’s monetary policy announcement will be on 01/29 
  • In the United States, Q4 2024 GDP will be released on 01/30 

Monitor 

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